Categories
Marketing Research

Title: Understanding Customer Devotion and Loyalty: A Marketing Research Approach for Subaru

After reading the assigned textbook reading, please review Case 12.1 entitled Subaru: “Mr. Survey Monitors Customer Satisfaction” found at the end of Chapter 12 of the Malhotra textbook. Please read the 3 other articles available in the Learn section. After reading the Malhotra portion as well as thearticles, create a Word document that addresses the assignment deliverables.
Instructions
Assignment Deliverables:
1. Discuss the role that marketing research can play in helping Subaru understand why its customers are devoted to the brand.
2. In order to expand market share in the current hypercompetitive automobile market, Subaru must foster and build customer loyalty. Define the management decision problem.
3. Define at least 4 marketing research questions based on the above management decision problem.
4. Discuss the role of qualitative research in understanding the devotion of consumers to a particular automobile brand.
5. Which specific qualitative research technique(s) should be used and why?
6. If a survey is to be conducted to understand consumer preferences for various automobile brands, which survey method should be used and why?
7. Can Subaru make use of causal research? If yes, how?
• Length: this is a MBA graduate course, so submit the requisite amount of theory and analysis/discussion for each question. Cursory, short answers are not acceptable. Provide the necessary scholarly attention to these questions. A satisfactory answer will require a minimum of 1500 words for the total assignment.
• Format: current APA format
• Number of citations: 3 relevant resources excluding the course textbook
• Acceptable sources: Please search not only for trade journals such as the WSJ, Fortune and the Economist but also for academic journals such as the Journal of Sport Management, Journal of Marketing, Sloan Management Review and so forth. Searching for academic journals helps to triangulate your data and compare and contrast different definitions. In this way a more critical thinking approach can be applied.
Upload this assignment into the submission link and title your submission accordingly (LastName_BUSI614_Section#_Qualitative4).

Categories
Marketing Research

Title: Measuring Consumer Preferences and Evaluations for Subaru and its Competition

OVERVIEW
After reading the assigned textbook readings, proceed to the website entitled Subaru: “Mr. Survey” Monitors Customer Satisfaction and read the 4 articles available in the Learn section. After viewing the video found at this website and reading the articles, create a Word document and address the following exercises.
INSTRUCTIONS
This is an MBA graduate course, so submit the requisite amount of theory and analysis/discussion for each question. Cursory, short answers are not acceptable. Provide the necessary scholarly attention to these questions.
1. Design ordinal, interval, and ratio scales for measuring consumer preferences for various automobile brands.
2. Provide ordinal, interval, and ratio scale survey questions for measuring consumer preferences for Subaru.
3. Design at least 2 survey questions that could be analyzed using SPSS to measure consumers’ current evaluation of the Subaru brand. Research is very important in successfully completing this task.
4. Design at least 2 survey questions that could be analyzed using SPSS to measure how consumers evaluate Subaru’s competition. Research is very important in successfully completing this task.

Categories
Marketing Research

Marketing Strategy for Cerenity: A Case Analysis

As you use the rubric as a template to guide your analysis of the case, please also address (answer) the following questions/issues below as an integral part of your case analysis.
1. Was the research design used in the study appropriate? Are the findings of the study valid? Have the sample size and sample selection affected by the results of the study? Explain.
2. What would be the long-and-short-term promotional strategy for Cerenity in the current market situation? Explain.
3. Are the different segments of the product in the market? What is the right basis for segmenting the market for Cerenity? Explain.
4. What advice would you give to Shah to target the right set of customers during the launch?  Explain.  What segmentation, targeting and positioning strategy could be derived from the result? Explain.
5. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain.  What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions:
Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an  Executive Summary.  The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the cover page.  Your analysis should be based solely on the facts, information and data given in the case only.  Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline.  A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper.  Please DO NOT EMAIL ME YOUR COMPLETED PAPER. IT SHOULD BE SUBMITTED ON ONLINE ON CANVAS. Emailed papers will not be accepted and a zero grade will be assigned to the paper accordingly. The due date (week and day) for the paper can be found in the course outline.
** Do NOT USE ANY OUTSIDE research, only use what is provided in the attachment only** 
Please do not use any other research information only use what been provided, thanks

Categories
Marketing Research

“Assessment Final Report: Evaluating Student Learning and Teacher Feedback”

The a-s-s-e-s-s-m-e-n-t will
Final report
Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)

Categories
Marketing Research

“The Battle for Online Payments: PayPal’s Competitive Advantage and Retail Banks’ Response”

Several of our nation’s largest banks are concerned about the growing influence of PayPal. Over the past 10 years, PayPal has developed and earned the trust of a significant amount of consumers around the world. Recently, three of the nation’s largest banks have finally been reaching out to address PayPal’s growing influence. These banks are starting to deliver products and services that will allow consumers to move money and make payments online. Marketing research efforts conducted by these large banks show that consumers are decreasing the use of checks and cash.
After you have read the assigned textbook readings, read The Wall Street Journal article “Big Banks Join Battle for Online Payments.” In addition, you must research the topics “online banking” and “PayPal” in The Wall Street Journal, Fortune Magazine, and The Economist. Upload this assignment into the submission link and title your submission accordingly (LastName_BUSI614_Section#_Qualitative1).
Instructions
• In a minimum of 1,500 words, describe the results of your assignment by using these level 2 headings to complete your essay:
o PayPal’s Competitive Advantage.
o Retail Banking’s Foray into Online Banking.
Research Tips
• While researching PayPal, pay particular attention to the articles that outline and describe PayPal’s competitive advantage over traditional banks.
• While researching online banking, pay particular attention to articles that outline and describe banks that are losing their influence as well as the new products and new services they are introducing (or about to introduce).
• Only research these sources with the following resources via Liberty University’s Online Library: Wall Street Journal, Fortune Magazine, and The Economist.

Categories
Marketing Research

“Marketing Research and New Product Development: Theory, Evidence, and Analysis”

Topic
Marketing research and new product development
In the first paragraphs, you must discuss the relevant marketing research theory of your topic. Your textbook is a good source and a great starting point for defining the theory behind your topic.
In the next several paragraphs, you must corroborate the central points of your Discussion topic with your research. The inclusion of outside research is mandatory. It is also important to research your topic in order to corroborate the central points of your Discussion thread. In the paragraphs following your introduction, you must corroborate the central points of your Discussion topic with your research. 
In the closing paragraphs, you must discuss and analyze your topic at the level of a graduate school student. Because this is where you will prove what you are thinking, you cannot write this section at the last minute. Do not summarize; you must learn to become a precise analyst. The MBA is a practitioner’s degree that signifies that you can think, analyze, and solve problems and then communicate solutions to business executives effectively and efficiently.