Discuss in 600 words how consumer behavior is defined. What are 4 major uses or applications of an understanding of consumer behavior? How can this understanding be used to develop a marketing strategy?
Category: Consumer behavior
Graduate Consumer Behavior Homework 3 Spring 2024
50 possible points
Due April 22.
Submit on Blackboard
You need to write at least 3 full pages.
The Instructions
Use 1-inch margins.
Use a 12-point font (Times is preferred).
Use double spacing.
Do not repeat my questions in your writing.
Do not add extra spaces to your homework.
Save your work as Last Name CB Hwk 3 (Example, Jensen-CB Hwk3.doc).
Do not submit Pages files; if you use Pages, submit your work as a PDF.
Write your name, the course number, and the assignment name in the top left of the assignment (Example, Ricard Jensen, CB Hwk3).
Spell-check your work.
The Assignment
Study the PDF, “A Brand’s Guide to Gen Alpha,” and answer these questions.
2023 GWI – A Brand Guide to Gen Alpha-2.pdf
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Q1. Study pages 1 to 10. Describe facts and ideas in the section of the report titled “Meet the Parents” that you find most interesting.
Q2. Study pages 11 to 19. Describe facts and ideas in this section of the report related to “Generation Alpha’s Use of Screen Time that you find most interesting.
Q3. Study pages 20 to 34. Describe facts and ideas in this section of the report related to “Purchasing Power & Brand Preferences of Generation Alpha” & “Securing A Financial Future” that you find most interesting.
Q4. Study pages 35 to 39. Describe facts and ideas in this section of the report related to “Healthy Habits” that you find most interesting.
Q5. Study pages 40 to 46. Describe facts and ideas in this section of the report related to “Seeing the World” that you find most interesting.
Q6. Discuss what you learned about the consumer behavior of Generation Alpha and their siblings and parents by studying this report. You might want to contrast the traits of your generation to Gen Alpha.
im in a group presentation
my part is to write and talk about financial plan
and do pro forma statement.
Location Analysis
Advantages/disadvantages of location
Purchase/Rents/costs
Financial Plan
Financial Statements (* pro forma income statement)
Start-up costs
Pricing
here’s the business idea
Business Idea: “GreenGroove Eco-Eats”
Concept:GreenGroove Eco-Eats aims to revolutionize the fast-food industry by offering plant-based, organic, and locally-sourced meals served in 100% biodegradable packaging.
Product or Service:We will offer a diverse menu of delicious and healthy fast-food options, including burgers, wraps, salads, and smoothies, all made from sustainably-sourced ingredients. Our packaging will be made from compostable materials, ensuring minimal environmental impact.
Present your Journey Map project. Include all the focal points and discuss what is most important for this project. Consider all the articles and readings, choosing the most beneficial to your cause. Be creative, be effective, and be clear in your message.
Create your presentation as either an audio PowerPoint or by using Kaltura. Submit your presentation via this assignment link.
Review the grading rubric below to ensure you have met all the criteria.
I have attached the Journey Map excel, as well a the essay with details. I also attached the rubric for review.
Here is the link to the company for pictures and information https://www.justfoodfordogs.com
Valentine’s Day has, sadly, become a major consumer spending occasion. This cultural phenomenon displays many consumer behavior concepts in action. This project is designed to explore this American consumption ritual. In investigating and analyzing the consumer behaviors associated with this occasion, you should focus on the attitudes and behaviors of recent years, but feel free to identify differences during the pandemic, if you like.
I have attached the document for this assignment with all the information and instructions needed to get this project done and I have also attached the course textbook just in case you need to look at different course concepts.