The business plan that you create for your proposed business, hypothetical or real, your grade will be determined by the rubric below. Other sample plans, outlines in the text, are helpful to review, but this rubric will determine your grade, see every section and ensure your plan meets every requirement on this rubric.
Given several good suggestions and the need to have a total of 100% for all elements of the plan here is what I am proposing:
Executive Summary including Business Description 20%
Industry Analysis 10%
Management Plan including Contingency Plan 20%
Marketing Plan 20%
Operational Plan 20%
Financial Plan 10%
Category: Small Business Management
Instructions:
Consider the business you chose to discuss throughout this course and address the
following prompts.
1. Provide an overview of your advertising and promotion strategy.
This section
should address your promotional mix, established budget, and internet or social
media strategy.
2. Provide an overview of your pricing strategy. In this section, you should articulate
how you decided on the most appropriate value for the product or service being
offered for sale. A
detailed response is expected; considering factors such as
starting price, cost of goods sold, and the break-even point at a minimum.
Requirements:
• Include a Title Page, 12-point font in New Times Roman, double-spaced, and a
reference page with in-text citations.
• Submit in a Word document in APA format.
• The required length is a 2-page minimum.
• Papers should have a clear introduction with a thesis, body, and conclusion.
We will again focus on the business you selected for this course. Through five weeks,
we have gathered data to write your company description, define your management
team, establish your financial plan, exit strategy and offering, as well as analyze your
industry, target customers, and provide a competitor analysis. In Unit 6, our assignment
focuses on your product or service plan. Consider the business you chose to discuss
throughout this course and answer the following two questions.
1. Product and Service:
a. Product: Provide an analysis of your product strategy, product life cycle
and the new product development process. Clarify how the legal
environment impacts your product.
b. Service: Justify why people will buy the service you are offering, based on
its unique features. Clarify how the legal environment impacts your
service.
2. Explain how your product or service fills a gap in the market or how your product
or service is better, cheaper, and/or faster than what is currently available.
What role does innovation play in your growth strategy?
Requirements:
• Include a Title Page, 12-point font in New Times Roman, double-spaced, and a
reference page with in-text citations.
• Submit in a Word document in APA format.
• The required length is a 2-page minimum.
• Papers should have a clear introduction with a thesis, body, and conclusion.