Prepare a 3 page Executive Summary report to lululemon athletica’s senior management outlining the 3 top priority issues that the company needs to address and the actions that should initiated to address these issues.
Your report should contain detailed and convincing reasons in support of each one of your recommendations. It is imperative that the support offered for each of your recommendation be based on (a) conclusions drawn from application of the concepts and analytical tools discussed in Chapters 1-5 regarding strategic moves that may be suitable for lululemon athletica to improve financial performance and stustain its advantage over rivals in the years just ahead.