Categories
Understanding Markets and Audiences

“Creating Effective Materials: A Guide to Developing and Pretesting Messages for Your Program”

” 3. Decide What Materials to DevelopOnce you have message concepts that are effective with the intended audience, determine the material formats (e.g., brochure, videotape) that will best suit your program by evaluating”Here begins the process.
2. Enough to write almost half an hour’s worth of speeches.
3. Need to insert a suitable video (1-2 minutes shorter, preferably not more than three minutes)
4. Need to include 2-4 appropriate case studies.
5. Please cite the source
6. Please include two questions to ask your classmates or professors, any question is fine as long as it is about the content of this presentation. And answer them.
Using dc1714 as a production template, 
Make PPT and presentation following the book, breaking the content into five sections:((Download below 2.1)
3. Decide What Materials to Develop
4. Develop Messages and Materials
5. Pretest Messages and Materials
Planning for Production, Distribution, Promotion, and Process Evaluation
Common Myths and Misconceptions About Materials Pretesting
The content needs to be rich, not just pasting text on. 
***Please strictly follow the above to produce a high quality result, thank you very much.