Throughout the course, you encountered a number of different moral theories. While you had enough exposure in the first few weeks to build a moral compass, you have had more time to get to know the theories better and may be morally motivated by a different primary theory or set of theories than you used for the week three assignment. The goal here is to pick just one theory you feel is a “best guide” for moral behavior.
Then you are to create an Infographic promoting that theory, either on its own or by comparing it to other theories. Consider yourself as being in marketing and you are trying to convince others to choose your theory. Describe situations where this theory provides good guidance. Focus on the positives (i.e. consequentialist theories allow you flexibility while treating everyone equally, non consequentialist theories provide solid rules to follow and proper justification, virtue theories focus on the person and not the action, etc.)
Details:
Using one of the following programs, create an infographic that promotes your theory in a convincing way as an ideal guide for future moral decisions. https://piktochart.com/ https://www.visme.co/ https://prezi.com/ or MS PowerPoint
Have fun and try to be creative.
It is not bad to display some of the negatives, but the goal here is to promote your theory.
Be sure you submit as a PDF or that the link works (send it to others to see if they can open it). Keep in mind if your instructor cannot see it, he or she cannot assess it.
Please do not purchase a subscription, unless you want to, and do not submit anything one needs a paid subscription to see. Again, if free viewing is not possible, it will not be graded.
Lastly, when using resources, be sure to have a citation where the information is used on the presentation and include a references/works cited section at the bottom.
Category: Advertising
Prepare a presentation: Marketing plan You are the marketing manager of the company, which produces Kitchen furniture 1. What is the business value of your product category in Switzerland
Come up with a brief market analysis in the presentation. Pay attention on the market research tools, discussed during the lecture.
2. Develop an innovative concept out of your product which will fit to the given trend.
Apply methodology of consumer research, trend- and innovation management shown in this lecture.
Please show in detail your way of working.
3. Come up with a distribution model to bring your innovative concept to the market
Your task is planning to sell successfully your products next year in a country from the task sheet. Show up, how you intent to reach your customers. Pay special attention on the country specific market requirements and opportunities
4. Show, how your proposal can be enhanced with Ideas of Peter Kreutz. Be sharp and focused – your enhancement must be reliable.
Your presentation time is not less than 10 minutes, not more than 15 minutes sharp.
Ranking criteria: Appropriate use of methodology and creativity, business relevance, completeness
To be presented in Microsoft *.ppt format. Other media only if approved.
For this essay, Research and Support with quotes and relevant sources: Interracial Advertisings / Commercials and the Mass Media in the USA (Foreignmedia examples are okay)
* One -1 page on the prohibitive history – include at least one Ad & link from any media platform or product in the USA
* Your observation and supporting research and sources on the increase in numbers (growth) of Interracial Ads, especially on Television (1 page)
* Explain why (2 pages) the increase in these Ads at this time – think analytically and look through the wide-angle lens
* Select at least three Interracial Advertisings (any genre/content such a
pharmaceutical, age, insurance, family, auto) etc.
* Do a brief analysis for each (3 paragraphs – about 1 or 2 pages total for all).
* Make sure you attach the link(s) for each Ad that you have selected.
* Work cited page
Research:
· You must obtain at least FIVE different sources
· Two Sources MUST be scholarly from Academic Journals or Articles (Research – Google Scholar)
· Include all Links that you have used for the paper. Start by doing some research. Read different articles about the issue, includingeditorials as well as news reports, Academic Journals, Stories on IG, Facebook, Youtube Videos, etc. You could also visit the publications of Advertising Age [Ad
Age] and other websites of various groups and organizations. There are multiple media sources and resources based for all aspects of Advertising, Sponsors,Endorsements, and Commercials, since they are the life-blood of the for-profit mass media
Method:
1. Begin the paper with a description of the Ads and their context. Then move on to your observations, analysis, and explanation. Link the Ads to our society and culture and reflect if the Ads on TV versus the realities of the society and state are incontradiction, or complement each other. You must demonstrate your understating of some of the pros and cons with historic and contemporary Ads, or relatedexamples, or comparisons.
STYLE:
APA or MLA, either will be fine. Paper must be done in an editable document file (Word doc.) or similar file and be submitted under Assignments as Word File – orsimilar, editable PDF attachment.
Organization of Paper:
1. Eight-8 to Ten-10 paragraphs of text; clear thesis statement, PLUS, separate cover page & work cited page
2. Number your Pages. 8-10 paragraphs of text is about 4-5 pages +1 cover page +
1 work cited page (5-6 pages total).
3. You must cover the minimum five references (sources) required.
4. Writing Style: APA or MLA
5. One-1 inch margin on all sides
6. Typed – Double Spaced
7. 12pt Font, Times New Roman (or similar)
8. Bibliography/Work Cited on a separate page (of at least 5 sources).
9. Make your quotations clear in italics or quotation marks (“ …”) and give page # from the source or the URL when possible.
For this essay, Research and Support with quotes and relevant sources: Interracial Advertisings / Commercials and the Mass Media in the USA (Foreign media examples are okay)
* One -1 page on the prohibitive history – include at least one Ad & link from any media platform or product in the USA
* Your observation and supporting research and sources on the increase in numbers (growth) of Interracial Ads, especially on Television (1 page)
* Explain why (2 pages) the increase in these Ads at this time – think analytically and look through the wide-angle lens
* Select at least three Interracial Advertisings (any genre/content such a
pharmaceutical, age, insurance, family, auto) etc.
* Do a brief analysis for each (3 paragraphs – about 1 or 2 pages total for all).
* Make sure you attach the link(s) for each Ad that you have selected.
* Work cited page
Research:
· You must obtain at least FIVE different sources
· Two Sources MUST be scholarly from Academic Journals or Articles (Research – Google Scholar)
· Include all Links that you have used for the paper. Start by doing some research. Read different articles about the issue, including editorials as well as news reports, Academic Journals, Stories on IG, Facebook, Youtube Videos, etc. You could also visit the publications of Advertising Age [Ad
Age] and other websites of various groups and organizations. There are multiple media sources and resources based for all aspects of Advertising, Sponsors, Endorsements, and Commercials, since they are the life-blood of the for-profit mass media
Method:
1. Begin the paper with a description of the Ads and their context. Then move on to your observations, analysis, and explanation. Link the Ads to our society and culture and reflect if the Ads on TV versus the realities of the society and state are in contradiction, or complement each other. You must demonstrate your understating of some of the pros and cons with historic and contemporary Ads, or related examples, or comparisons.
STYLE:
APA or MLA, either will be fine. Paper must be done in an editable document file (Word doc.) or similar file and be submitted under Assignments as Word File – or similar, editable PDF attachment.
Organization of Paper:
1. Eight-8 to Ten-10 paragraphs of text; clear thesis statement, PLUS, separate cover page & work cited page
2. Number your Pages. 8-10 paragraphs of text is about 4-5 pages +1 cover page +
1 work cited page (5-6 pages total).
3. You must cover the minimum five references (sources) required.
4. Writing Style: APA or MLA
5. One-1 inch margin on all sides
6. Typed – Double Spaced
7. 12pt Font, Times New Roman (or similar)
8. Bibliography/Work Cited on a separate page (of at least 5 sources).
9. Make your quotations clear in italics or quotation marks (“ …”) and give page # from the source or the URL when possible.
Journalism use what we call the 5Ws or who, what, when, where, and why. But, there is another element that is sometimes included is the elusive “H” or how an event is covered.
For this assignment, you will be examining how a particular event was covered.
You will need to select a local, state, national or international news story to analyze. You can use a physical newsprint story, an online news article, news broadcast video, or social media news source. In fact, you must use and cite 3 different sources. You can analyze how the sources covered a global event (like global warming, economics, women’s rights, social justice, etc.) or you can look at a more targeted event (like changes in South Florida like sea level rise, local elections, school zoning, labor strikes, the environment, etc.). The news event that you choose is up to you. If you do decide on a local focus, you should use different local news outlets.
1. Select a local, state, national, or international
event/news story to analyze.
2. Find 3 or more media outlets that covered the same event.
3. Make sure the coverage between the mediums is within 7-10 days.
4. Think critically about how the different news organizations covered the event. How much space or time did the organization use? Was it a top story in all three? Who did they quote?
Did they use the same quotes or information?
The aim of this assignment is to locate and examine various forms of media, such as videos, images, video clips, movies, etc., from 10 different cases and analyse how these materials relate to the topics covered in class such as Verbal and Nonverbal Communication, Emotional Intelligence, and the Modes of Persuasion – Logos,
Ethos, Pathos.
The central question you must answer is: Why was the material persuasive?
To put it differently, your task is to discover persuasive content (from the forms of media you will locate) and determine the persuasive technique employed, whether it be Logos, Ethos, or Pathos. Was anything else? (Verbal and Nonverbal Communication, Emotional Intelligence)
Include links of media used, videos and pictures.
Create an ad campaign for an existing product or service. You can utilize their existing logo and logo type. This ad campaign will be detailed and extensive. You will need to refer back to past PowerPoints/video presentations to refresh your memory on course content to answer the following questions and create your ad campaign. This is not a spoof advertisement. This needs to be a real advertisement.
For this assignment, please use the attached video as the commercial. It will be for the Insta360 One RS. The target group will be motorcyclists.
Create an ad campaign for an existing product or service. You can utilize their existing logo and logo type. This ad campaign will be detailed and extensive. You will need to refer back to past PowerPoints/video presentations to refresh your memory on course content to answer the following questions and create your ad campaign. This is not a spoof advertisement. This needs to be a real advertisement.
What do you think Burger King’s archetype is and why?
Based on what you’ve learned this semester, how are these campaigns both strategic and creative?
How do you think they take advantage of paid, owned and/or earned media?
Writting a paper on Megan Thee Stallion X Nike Collab 2024. There are 7 parts to address:
Part 1: Identify Integrated Campaign
Part 2: Identify Themes
Part 3: Positioning
Part 4: Source Factors
Part 5: Appeals and Execution
Part 6: Evaluation
Part 7: Recommendations
INSTRUCTIONS ARE FOUND IN THE DOCUMENT BELOW
Here are some links i looked at feel free to find more!
https://about.nike.com/en/newsroom/releases/nike-megan-thee-stallion-hot-girl-systems-official-images-release-date
https://www.essence.com/fashion/nike-megan-thee-stallion-inclusive-collection/
https://www.google.com/search?q=megan+thee+stallion+x+nike+commercial&client=safari&sca_esv=9eefd60157f6d7e5&sca_upv=1&rls=en&biw=741&bih=714&tbm=vid&sxsrf=ACQVn08LZd8cF3D9j8XAvDd096fG0VYRgA%3A1712972363627&ei=S-IZZpj1JZOZptQPx-uzmAM&oq=Megan+Thee+Stallion+x+nike+com&gs_lp=Eg1nd3Mtd2l6LXZpZGVvIh5NZWdhbiBUaGVlIFN0YWxsaW9uIHggbmlrZSBjb20qAggAMgUQIRigATIFECEYoAEyBRAhGKABMgUQIRigATIFECEYoAFI3UhQ0AJYrkFwAXgAkAEAmAGEAqABqhyqAQY3LjEzLjW4AQHIAQD4AQGYAhWgAq8XwgIEECMYJ8ICBhAAGBYYHsICCBAAGIAEGKIEwgIREAAYgAQYigUYkQIYsQMYgwHCAgsQABiABBiKBRiRAsICBRAAGIAEwgIIEAAYgAQYsQPCAg4QABiABBiKBRiRAhixA8ICDhAAGIAEGIoFGLEDGIMBwgILEAAYgAQYsQMYgwHCAgsQABiABBiKBRiGA5gDAIgGAZIHBjQuMTMuNKAHwJYB&sclient=gws-wiz-video
https://www.nike.com/il/a/meg-thee-stallion-new-hotties
https://about.nike.com/en-GB/newsroom/releases/nike-x-megan-thee-stallion-hot-girl-systems#