Categories
E-business

“Google Pay vs. Apple Pay: A Comparison of Benefits and Drawbacks for Consumers, Retailers, and Banks, and the Importance of Secure Payment Processing in E-commerce”

Amy Lawrence, the owner of Random Walk Shoes, has asked you again to help her as she
launches her company’s first Web site (see week 5 case study). She is interested
incorporating a mobile application to her brick and mortar operation and wants your
recommendation regarding credit card processing. This week’s assignment is to research
Google Pay and Apple Pay and compare the benefits and drawbacks of each from a
consumer’s standpoint, a retailer’s standpoint, and a bank’s standpoint. Include why you think
Google decided to develop this new product why Google also decided to continue offering its
Google Pay product. In addition, please include an explanation what a “card not present”
transaction is and why it presents a greater risk than card present transactions for a retail
business. Amy foresees that her business with grow into a large company, so discuss how the
Electronic commerce software for a small online store must summarize sales and shipments,
and contrast it with how software for a large enterprise might do so.
The following requirements must be met:
Write between 1,000 – 1,500 words using Microsoft Word in APA style.
Use an appropriate number of references to support your position, and defend your
arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
Primary sources such as government websites (United States Department of
Labor – Bureau of Labor Statistics, United States Census Bureau, The World
Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham
University Online Library) and Google Scholar.
Secondary and credible sources such as CNN Money, The Wall Street Journal,
trade journals, and publications in EBSCOhost (Grantham University Online
Library).
Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow,
blogs, etc. should not be used.
Cite all reference material (data, dates, graphs, quotes, paraphrased statements,
information, etc.) in the paper and list each source on a reference page using APA style. APA resources, including a template, are provided in the Supplemental Materials
folder. 

Categories
E-business

“Building a Successful Business Website: A Final Project Presentation”

For the final project, you will create a website, using Wix.com, GoDaddy.com, or Wordpress. The website should be created based on your business idea. 
Final project includes: Presenting the website using PowerPoint .
Please do not pay for any of the web building platforms to complete this assignment.  Submit a slideshow with a synthesizing your website content. Pictures/screenshots of your website must be accompanied for each page being explained in the slideshow.   
Slideshow must have:  
Introduction (of your company/business idea) 
Name of the company  
Product/service unique value proposition  
Target audience  
Competition/industry analysis  
Marketing strategy  
e-commerce presence map  
Social media strategies  
Security  
Authentication  
(Not) Saving personal information 
Link to the website along with pictures or screenshots of the website 
If you’re using Wix.com, you can periodically click the PUBLISH button to save your work as you are designing your website. 
Final Project-Website Guidelines 
The final project is worth 20% of the final grade (creating website and presentation) 
Website project: For the final project, you will create a website, using Wix.com, GoDaddy.com, or WordPress. The website should be created based on your business idea. Please do not pay for any of the web building platforms to complete this assignment. 
Final project includes: Presenting the website in class and submitting the slideshow on canvas. If you’re using Wix.com, you can periodically click the PUBLISH button to save your work as you are designing your website. 
The website will be/have:  
Functional 
List products including description (inventory)
Ability to add product to the cart (check out) 
Social media platforms to the website 
Privacy: Please use fictitious address or phone number(s) for your company on the website.  
Underneath here I will attach the buisness that we are working on and all the info about it