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Title: “Data-Driven Approaches in Social Marketing and CQI: A Comparison and Healthcare Example” Social marketing and Continuous Quality Improvement (CQI) are two approaches commonly used in the healthcare industry to improve the effectiveness and impact of

Social marketing uses data for the development , monitoring , and evaluation of program.
How does this compare to the PDSA approach used in CQI ?
Include an example of social marketing methods used by a healthcare company.