Write a one page paper detailing how the marketing for the hotel was misleading, what improvements needed to be made, and how the hotel finally flourished. This movie can be found on Amazon Prime or Apple TV.
Category: Service Marketing
Write a one page paper detailing how the marketing for the hotel was misleading, what improvements needed to be made, and how the hotel finally flourished. This movie can be found on Amazon Prime or Apple TV.
their app and social media accounts:
https://goodsmartegypt.com/
https://m.facebook.com/GoodsMartEG/
https://www.instagram.com/goodsmarteg/?hl=en
https://m.youtube.com/channel/UC8DUu1WM5t39_3IU4jbdK5Q
Do an informational gathering and analysis for GoodsMart (Egyptian Brand) entering the UAE Market
– Reasons for choosing brand (GoodsMart) & Market to enter (UAE) must be clear
– Write a brief about the service the provide
– Cultural Analysis (including: service quality measurement “i will provide an image including the 5 dimensions of service quality”, Influence of the multicultural marketplace, business ethics, and socially responsible marketing on service marketing, c) Unique challenges of service marketing “i will provide an image including the differences that represent the challenges”, promotion process “(promotion is one of the 7P’s, how they promote the service, focusing on benefits rather than features.”
– market Audit and competitive market analysis : a) Evaluating the service/product as an innovation as it is perceived by the intended market
b) Major problems and resistance to service acceptance
c) Describe the market(s) in which the service is to be rendered:
– People who deliver and perform service,
– Advertising and promotion,
– Pricing strategy.
d) Compare and contrast your service and the competitor’s service(s): regarding brand name, features, prices, and promotions.
e) Government Regulations that you must follow
– Executive Summary
General Instructions about the document Provided:
Service Marketing:
The paragraphs in red contain information I gathered for you regarding GoodsMart and their promotions and ads in Egypt, just to make things a bit easier. However, you will need to conduct further research.
Based on this information and additional details about the UAE market, culture, competition, business ethics, and more, write this paper.
All references related to these factors must be included.
their app and social media accounts:
https://goodsmartegypt.com/
https://m.facebook.com/GoodsMartEG/
https://www.instagram.com/goodsmarteg/?hl=en
https://m.youtube.com/channel/UC8DUu1WM5t39_3IU4jbdK5Q
Do an informational gathering and analysis for GoodsMart (Egyptian Brand) entering the UAE Market
– Reasons for choosing brand (GoodsMart) & Market to enter (UAE) must be clear
– Write a brief about the service the provide
– Cultural Analysis (including: service quality measurement “i will provide an image including the 5 dimensions of service quality”, Influence of the multicultural marketplace, business ethics, and socially responsible marketing on service marketing, c) Unique challenges of service marketing “i will provide an image including the differences that represent the challenges”, promotion process “(promotion is one of the 7P’s, how they promote the service, focusing on benefits rather than features.”
– market Audit and competitive market analysis : a) Evaluating the service/product as an innovation as it is perceived by the intended market
b) Major problems and resistance to service acceptance
c) Describe the market(s) in which the service is to be rendered:
– People who deliver and perform service,
– Advertising and promotion,
– Pricing strategy.
d) Compare and contrast your service and the competitor’s service(s): regarding brand name, features, prices, and promotions.
e) Government Regulations that you must follow
– Executive Summary
General Instructions about the document Provided:
Service Marketing:
The paragraphs in red contain information I gathered for you regarding GoodsMart and their promotions and ads in Egypt, just to make things a bit easier. However, you will need to conduct further research.
Based on this information and additional details about the UAE market, culture, competition, business ethics, and more, write this paper.
All references related to these factors must be included.
Final Project: Developing a Service Marketing Plan
The main difference between a Service marketing plan and a traditional marketing plan
traditional marketing plan is understanding the differences between services and goods. With
services You are dealing with an intangible product instead of a tangible good. Service delivery is heterogeneous rather than standardized. There is simultaneous production and consumption with service, rather than production being separate from consumption. A service is perishable rather than nonperishable.
For this project, you are going to create a fictitious service company in which you are the Director of Marketing and are responsible for the development of the service marketing plan.
Your written plan should include the following sections and is
due by Thursday, April 25th 11:59 of Week 4:
Introduction and Overview: Introduce your service company. Discuss your overall goals with the plan. What do you seek to achieve by implementing this plan?
Describe the current state of your company and its strengths and weaknesses in terms of the Service Quality Provider Gaps.
Identify your customers, who are also called your target market. Develop a customer profile. Discuss the Service Quality Customer Gap.
Discuss any research that you will do to make decisions about your marketing plan, such as surveys, e-mails, polls, or even focus groups.
List a specific plan for how you will reach your target market. The plan should include the 7P’s. A plan is where they are now, where they need to (target and research), and how do they get there (7P’s). Be sure to consider all elements of the marketing mix.
To submit this assignment as a Word Document, click on the title/link Final Project Submission above. It must be submitted by midnight Thursday, April 25th.
Final Paper Format
Below are the required level one headings for your paper. The headings are centered and boldface. You can either use level 2 headings that are flush left and boldface under these level one headings when transitioning to new ideas or you can just move to a new paragraph. The first sentence of all paragraphs is indented.
Title Page (separate page)
Introduction of Service Company
Service Marketing Plan Goals
Service Quality Provider Gaps Strengths and Weaknesses
Target Market and Customer Profile
Service Quality Customer Gap Strengths and Weaknesses
Research Plans
Service Marketing Plan: Marketing Mix 7P’s
Conclusion
References (Separate Page)
This paper should be in APA format, Times New Roman Font 12 pt, double spaced. You should only use the third person perspective in a formal paper. First person and second person pronouns (I, me, we, us, you) should not be used in the paper. You must use at least five good references. Wikipedia is not considered a good reference. All references must also be cited in your paper. All citations in your paper must have a reference. This paper will be a minimum of 8-10 pages in length. There is no maximum limit.
To submit this assignment as a Word Document, click on the title/link Final Project Submission above. It must be submitted by midnight Sunday.
Please See Attached Rubric for Grading Criteria
This paper is due Thursday, April 25th 11:59pm.
Part 1
2024 Forbes Best Customer Service
https://www.forbes.com/lists/best-customer-service/?sh=6df3c4fb3845
Forbes’ newest list, Best Customer Service, recognizes the companies that consumers say excel in this area.
Created in partnership with Hundred X, a data analytics company focused on customer insights, the ranking derives from a year-long online survey of 201,000 people in the United States who provided 4.2 million ratings on more than 3,000 brands. The top two were Chick Fil A and the UPS Store. Please research one of these two companies and report why their customer service is considered outstanding.
Part 2 Expectations and Perceptions of Service
Taken from Exercise 3 in Chapter 3, page 77 (Exercise Expanded.)
List two incidents in which a service company has exceeded your expectations. What was your accepted level of expectation? What was the source of your accepted expectation (Perceived service alternatives, situational factors, predicted service from explicit service promises, implicit service promises, Word-of-mouth communication, past experiences). Please explain in detail. What was your desired level of expectation? What was the source of desired expectation (Personal Need, Personal Service Philosophy? Derived Service Expectations)? Please explain in detail.
How did you react to the service?
Did these incidents change the way you viewed subsequent interactions with each of the companies? In what way
Review Figure 4.1 on page 83 and explain in detail whether your experience resulted in perception of service quality, customer satisfaction, and/or customer loyalty. If service quality, which of the five dimensions on the SERVQUAL scale were critical elements in forming your perception? (p.92).
Please be sure to back up your answers with facts from the textbook and other sources which you will cite and reference in APA format. Please number each of your answers. This is very important so that I understand to which questions you are responding. Please answer the questions completely and in detail. To earn the maximum points, The quality and length of your analysis must exceed expectations, not just meet expectations.
Please upload answers in a Word document by clicking on the title above Week 1 Exercise Assignment This assignment must be submitted by Sunday 11:59 PM.
BOOK: Title: Services Marketing: Integrated Customer Focus Across the Firm. (7th ed)
Authors: V. A. Zeithaml, M. J. Bitner, & D. Gremler
Publisher: McGraw Hill
ISBN: 9780078112102