Supply China Partership

Title: A Comprehensive Literature Review on the Role of Social Media in Shaping Consumer Behavior Introduction: In today’s digital age, social media has become an integral part of people’s daily lives. With the rise of platforms such as Facebook, Instagram

Read these and summarize them thoroughly
in the format of a literature review. Aim to provide a comprehensive overview
of the existing literature, highlighting key concepts, methodologies, findings,
and any gaps in research