Category: Sports Management

Individual Assignment: Operational Management
Critically analyse the value of operational management for sport facility managers. Your assignment should examine key aspects of operational management including a critical evaluation of the use of technology in sport facilities. Your answer should also make reference to specific examples from sport facilities and integrate pertinent literature
MARKING CRITERIA
A successful answer will demonstrate: 
Demonstration of overall knowledge of operational management. Applies and discusses key concepts and models of operational management in relation to sport facilities. 25%
Critical analysis. Demonstrates an appropriate level of analysis and evaluation, integrating different aspects of operational management and technology to the discussion. 30%
Integration of pertinent literature. Utilises relevant literature from a variety of sources. 25%
Application of theory to practice. Demonstrates an ability to relate theory and practice through the use of contemporary sport facility examples. 20%
FORMATING
Introduction to the essay,
what it is going to cover, in what order and highlighting why the subject is important to consider.
(200 – 300)
Outline what Operational Management is, 
Discuss its importance and relevance
Why would a sport facility manager consider and implement Operational Management  in their sport facility?
What is it as a concept? Define and discuss 
Discuss from the perspective of creating services and events.
Why is it an important concept of sports facilities and venues to consider?
Predominantly theory/literature
(500 – 600)
Outline and analysis of the Key Characteristics of Operational Management and how they could help or hinder the sports facility
Outline of what is involved operational management
Offer some specifics into how it can help and support a facility
Use of examples can be included here (both Positive and negative) Both theory/ literature and examples (use examples from sofi stadium) 
(700 – 800)
Outline and evaluate the use and impact of technology within the activities of a sport facility. This can be both the strategic management of the facility as well the operational aspects and quality considerations
Outline how technology is and can be used in sports facility 
How does this help and/support what the facilities are trying to achieve
Evaluate – how effective this can be 
Both theory/ literature and examples (examples from sofi stadium)
(800 – 1000)
Summarise the most important aspects of the essay. Providing a succinct insight into how valuable operational management is, with particular reference to technology.
Key messages for sports facilities with regards to operational management and technology.
What is important and why?
(200 – 300)
Appropriate reference list and any appendices.

The purpose of the term project is to identify a challenge existing within the sport industry or a larger societal issue that sport can help alleviate.
First I had to do a presentation about my topic and now I have to write a term paper about it.
These are the points I addressed and talked about in my presentation for the paper (also attached the presentation below):
Topic- How sport can improve health and overall well-being. Overview: How sports can help physical and mental health and overall well-being. Relevance: Explain why this is important in the current
sports and societal context. Defining Health in sports and society: Briefly
define health/well-being and its manifestations both in general society and
specifically in the world of sports. Highlight how physical and mental health
affects different people. Sports as a platform for change: Discuss the
potential of sports to catalyze overall health improvement. Case
Studies: Present specific case studies where sports initiatives or
individual actions have effectively addressed physical and mental health. Analysis
and Discussion: Analyze the impact of these initiatives. Discuss what
worked, what didn’t, and why. Challenges in Health Improvement through
Sports: Address the complexities and challenges faced in using sports as a
tool to improve overall well-being. Conclusion
For the paper:
• Five pages (excluding the title page, appendices, and references).
• Follow APA referencing style (6th edition); 12-point font size, Times New Roman, double-spaced.
• Provide at least 5 scholarly references (peer-reviewed journal articles or books).
Additionally, I added a Word document with some more specific guidelines.

Instructions are attached along with previous weeks deliverables. Please combine all 4 deliverables to create paper (5 pages MAX) and based off the paper create slide deck for presentation on the topic with small script.

If you look at Appendix 1.A in Good to Great, you will see the selection process used by Collins for the book. For your final case study, I want you to recreate the process to group sport franchises from the “Big Four” (NHL, MLB, NFL, NBA). You should have four levels to your pyramid like Collins. The first level will include all the teams in the four leagues, before you slowly cut it down to your final 10 “Great” sport franchises. How you determine who is “great” is entirely up to you, but it cannot purely be based on on-field success. Essentially, you are answering (1) what makes a sports franchise “great” and (2) what can we learn about “great” sport franchises to bring into our own organizations? Be sure to check your work against the following requirements when you submit:
Length: 6-8 pages, APA style
Submission Type: Document upload
Formatting: Times New Roman, 12 point font, separate cover page, page numbers, header, and APA style reference page is expected.
Grading Guidelines: A successful case study will thoroughly address the questions asked by meeting the minimum length requirements while answering in detail each topic area. Within your response paper proper sentence structure, paragraph form, and grammar is expected. You should utilize at least five additional outside resources and properly cite the sources of your information.

For this PowerPoint presentation you will research and analyze the impact social media is having on sport organizations today as a media outlet. You will choose one sport organization and critique the social media trends and strategies being used to engage and inform viewers from a sports media perspective.
Keep in mind some of the social media platforms that sport organizations are utilizing such as Facebook, Twitter, Instagram, TikTok, etc. to report on the news today:
While doing your mini research, you can discuss….
How this social media platform is being utilized today to report/tell stories to the public
What are some current/relevant news stories the sport organization is talking about?
What are some of the social media trends and strategies you see present on the platforms that are “newsworthy” toward viewers?
What platform is most effective toward viewers today?
What are some ways to make the social media following better with viewers?
What are some future trends and strategies you see happening within social media and the way news is being delivered toward viewers?

For this sport through media coverage PowerPoint presentation, you’re going to be analyzing and evaluating sports media coverage within the different forms of media today. You will be selecting two media networks (ESPN, Fox Sports, etc.) while assessing their forms of media coverage with the different sports to engage fans/viewers today.
Here, you can focus on the traditional content (network scheduling on broadcast and cable TV) as well as social media/streaming that the network engages in toward the viewer. This could be how the specific network covers sporting events/media coverage on Facebook, Twitter, etc. toward the sports fan/viewer today. For example, how many times does the network post on social media with scores, highlights, etc.?
By critiquing and analyzing the different forms of media coverage today, you will be able to better analyze the ways in which sport is covered through the different media outlets/channels. Some of the questions and aspects you can focus on while conducting your analysis can be:
∙ Which two media networks did you decide to critique and why? Would you consider yourself a loyal media viewer of these specific sports networks?
∙ What specific sports content do these two networks focus on to engage the sports fan/viewer today? In what ways do these networks keep the sports fan/viewer engaged to the content?
∙ What specific media strategies (specific sports, lead-ins to another show, on-air personalities, writers, etc.) do these networks use to keep and hold the attention of the sports fan/viewer today?
∙ In your viewpoint and assessment, what makes these sports networks credible with sports news today as a sports viewer yourself?
∙ How have these networks established themselves as reliable and credible in the media industry today?
∙ Currently, what are some specific sports content (news) these networks are airing/producing to engage the sports fan/viewer today?
∙ From a social media perspective, in what ways do these sports networks appeal to the daily sports fan/viewer? What are some strategies you see being utilized?
∙ How have these sports networks evolved with the sports viewer today, especially with how content is produced and delivered? This could be online, the use of social media, etc.
∙ What did you learn about these two sports networks that you didn’t know and realize before doing this critique, especially how sports are being covered in the news today?

If you look at Appendix 1.A in Good to Great, you will see the selection process used by Collins for the book. For your final case study, I want you to recreate the process to group sport franchises from the “Big Four” (NHL, MLB, NFL, NBA). You should have four levels to your pyramid like Collins. The first level will include all the teams in the four leagues, before you slowly cut it down to your final 10 “Great” sport franchises. How you determine who is “great” is entirely up to you, but it cannot purely be based on on-field success. Essentially, you are answering (1) what makes a sports franchise “great” and (2) what can we learn about “great” sport franchises to bring into our own organizations? Be sure to check your work against the following requirements when you submit:
Length: 6-8 pages, APA style
Submission Type: Document upload
Formatting: Times New Roman, 12 point font, separate cover page, page numbers, header, and APA style reference page is expected.
Grading Guidelines: A successful case study will thoroughly address the questions asked by meeting the minimum length requirements while answering in detail each topic area. Within your response paper proper sentence structure, paragraph form, and grammar is expected. You should utilize at least five additional outside resources and properly cite the sources of your information.

For this PowerPoint presentation you will research and analyze the impact social media is having on sport organizations today as a media outlet. You will choose one sport organization and critique the social media trends and strategies being used to engage and inform viewers from a sports media perspective.
Keep in mind some of the social media platforms that sport organizations are utilizing such as Facebook, Twitter, Instagram, TikTok, etc. to report on the news today:
While doing your mini research, you can discuss….
How this social media platform is being utilized today to report/tell stories to the public
What are some current/relevant news stories the sport organization is talking about?
What are some of the social media trends and strategies you see present on the platforms that are “newsworthy” toward viewers?
What platform is most effective toward viewers today?
What are some ways to make the social media following better with viewers?
What are some future trends and strategies you see happening within social media and the way news is being delivered toward viewers?

For this sport through media coverage PowerPoint presentation, you’re going to be analyzing and evaluating sports media coverage within the different forms of media today. You will be selecting two media networks (ESPN, Fox Sports, etc.) while assessing their forms of media coverage with the different sports to engage fans/viewers today.
Here, you can focus on the traditional content (network scheduling on broadcast and cable TV) as well as social media/streaming that the network engages in toward the viewer. This could be how the specific network covers sporting events/media coverage on Facebook, Twitter, etc. toward the sports fan/viewer today. For example, how many times does the network post on social media with scores, highlights, etc.?
By critiquing and analyzing the different forms of media coverage today, you will be able to better analyze the ways in which sport is covered through the different media outlets/channels. Some of the questions and aspects you can focus on while conducting your analysis can be:
∙ Which two media networks did you decide to critique and why? Would you consider yourself a loyal media viewer of these specific sports networks?
∙ What specific sports content do these two networks focus on to engage the sports fan/viewer today? In what ways do these networks keep the sports fan/viewer engaged to the content?
∙ What specific media strategies (specific sports, lead-ins to another show, on-air personalities, writers, etc.) do these networks use to keep and hold the attention of the sports fan/viewer today?
∙ In your viewpoint and assessment, what makes these sports networks credible with sports news today as a sports viewer yourself?
∙ How have these networks established themselves as reliable and credible in the media industry today?
∙ Currently, what are some specific sports content (news) these networks are airing/producing to engage the sports fan/viewer today?
∙ From a social media perspective, in what ways do these sports networks appeal to the daily sports fan/viewer? What are some strategies you see being utilized?
∙ How have these sports networks evolved with the sports viewer today, especially with how content is produced and delivered? This could be online, the use of social media, etc.
∙ What did you learn about these two sports networks that you didn’t know and realize before doing this critique, especially how sports are being covered in the news today?

You will have to create a video not of yourself. But with other sources as long as you cite them at the end thank you.