This assignment(3500 words) is based on a fictitious festival. The organizers of the
festival have asked you to write a consultancy report that will help them make
several strategic decisions for next year’s festival (2024). including External Analysis(PESTEL) and Internal Analysis (SPSS)
Category: Event
Assignment Details and Instructions.
Students are required to produce an individual research proposal (1500 words) which present a feasible research question, aims and objectives, a rationale for the study and a brief indication of methodologies and methods to be used.
• formulate research questions, aim and objectives • background literature and rational for the study • brief indication of research methodology and design, Students may fulfil the requirements of the Unit by proposing one of 4 types of research:
Consultancy based: Entailing the answering of distinct research questions, which
are triggered by an issue of strategic or operational importance to a specific
client organisation, mainly by conducting fieldwork (collecting primary data) in
the client organisation, with the objective of offering an appropriate short to
medium term solution to the business, and also drawing out the implications for
wider events management practice.
Empirically based: Entailing the answering of distinct research questions using and collecting primary data, with the objective of drawing out the implications for wider events management practice.
Library based: Entailing the answering of distinct research questions, mainly by gathering secondary data and doing an analysis of published interpretations of existing data sets, with the objective of drawing out the implications for wider events management practice.