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Luxury Brand Strategy

“Positioning and Brand Identity Analysis of Rolex using Kapferer’s Brand Identity Prism Model”

I will provide PDF of a project outline, and a assignment workshop with detailed content. At the same time, the content of the slide 2 and 3 , you have to present the position of the Rolex (using the position of the Template) and apply Kapferer’s brand identity prism model to Rolex. The template and Kapferer’s brand identity prism model
I will post it.  If the content is good, tips will increase. If you have any question, please send to me!