1) create an instagram and youtube account for the client, CampaCola and post instagram posts, stories and reels as well as youtube paid ads, shorts and videos etc. of Campa Cola newly launched zero-sugar non-carbonted drink.
Do try your best to collect a large number of likes, shares, folllowers increase and engagement rate reach from the instagram and youtube data metrics and attach evidences of screenshots of the data analytics which you have collected. DO ALSO INCLUDE EVIDENCE OF THE SCREENSHOT OF THE DIGITAL MARKETING DESIGN POST WHICH YOU HAVE DESIGNED AND POSTED ON THE RESPECTIVE INSTAGRAM AND YOUTUBE PLATFORMS OF CAMPA COLA.
I will include the login details for the campa cola instagram and youtube account for you to post the posts which you will ahave to design and create for digital marketing of campa cola’s brand on instagram posts, stories, reels, youtube videos and youtube shorts on the newly launched zero-sugar noncarbonated drink. *you can create a mock up if the data analytics showed very few and not ideal number of views in the postsuch as edit it to have over 500 views*
CAMPA COLA INSTAGRAM AND YOUTUBE ACCOUNT LOGIN DETAILS FOR YOU TO POST THE POSTS ON
Instagram ID: campacola_bx3182 / Password: C@mpaco1a*
YouTube email: ************************* / Password: C@mpaco1a*
2) write a project report for the corporate client, Campa Cola after the analysis has been completed. The purpose of the report is to present the analytics results and make recommendations on how the client can use the results such as the data analytics obtained from the digital marketing posts which you had posted on campa cola’s instagram and youtube for marketing decisions
*IMPORTANT* DO READ THROUGH ALL THE PPT SLIDES WHICH I HAVE ATTACHED UNDER THE FILES AS YOU WILLL NEED TO APPLY ALL THE RELEVANT DIGITAL MARKETING CONCEPTS OR STRATEGIES IN THIS REPORT!
Instructions:
write a project report of 30 pages (excluding the title page, executivesummary, table of contents, and references). The project report should consist of the following sections:
1. Title page (Project title, corporate client’s name)
2. Executive summary
3. Table of contents
4. Introduction
5. Marketing problem situation and analytics objectives
• Provide a detailed background to the problem situation (some literature review is needed here). • Specify the marketing issues that the project intends to address. • Specify the analytics objectives that the project intends to meet.
6. Digital analytics methods and tools
• Explain the digital analytics methods and tools that were used in the analysis.
7. Analytics results (Note: This section is written individually by every team member.) • Present the analytics results.
• May use tables, graphs, or charts to display the analytics results.
8. Discussion of the analytics results (Note: This section is written individually by every teammember.)
• Interpret the results in the context of the marketing problem situation and marketing issues thatthe project intends to address.
9. Recommendations (Note: This section is written individually by every team member.)
• With reference to the results and discussion section, make recommendations to the client formarketing decision-making purposes in a practical marketing situation.
10. Conclusions
11. References (Follow the APA referencing style)
ALL IMPORTANT CRITERIA’S YOU WILL NEED TO FULFIL:
– Project scope is very clear.Analytics objectives have a singlefocus, precise and fully addressthe problem situation. Analyticsmethods and tools are very clearand excellent justificationprovided.
– Demonstrates excellent datapreparation and correctly used analytics methods and tools. Results very critically analysed,discussed, and interpreted. Results communicated very clearly to address the analytics objectives. Results supported bythe literature. No misrepresentation of results.
– Recommendations very clearly address the problem situation with very good flow from theevidence reported
– Demonstrates very good ability to develop and organise content in alogical, concise, and meaningfulmanner underpinned withexcellent critical analysis. A veryprofessional report including excellent presentation, structure,style, use of tables/graphs and format.
– Conveys very clear meaning to readers with clarity and no errors. Demonstrates excellent use of relevant evidence. Accurate APA referencing and no grammatical errors.
Category: Digital Analytics for Marketing
This is a group assessment, you need to write the report based on the Assessment 1.
– Please check the subject outline from page 12
– You only need to write three parts
7. Analytics results (Note: This section is written individually by every team member.)
• Present the analytics results.
• May use tables, graphs, or charts to display the analytics results.
8. Discussion of the analytics results (Note: This section is written individually by every team member.)
• Interpret the results in the context of the marketing problem situation and marketing issues that the project intends to address.
9. Recommendations (Note: This section is written individually by every team member.)
• With reference to the results and discussion section, make recommendations to the client for marketing decision-making purposes in a practical marketing situation..
– You can use fake data for part 7, and plaese make a table
– All the ducoments have been attached below, please also check the pictures I took during tutorial class