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“Crafting a Winning Business Case: Elevator Pitch Exercise”

Problem Set #2
Attached Files:
 Business Case Exercise.docx 
Business Case/Elevator Pitch ExerciseSee attached template for instructions.

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Title: Case Analysis of Bioethics: Quinlan v. Cruzan

 
Scenario
Analyze ethical and legal implications of cases involving bioethics. Two examples of highly publicized cases are listed below.
1. The national discussion concerning decision making for incompetent patients began with the 1976 case of Karen Ann Quinlan. Because she had been left in a persistent vegetative state after two periods of anoxia, her parents sought court authorization to remove her from a ventilator. The New Jersey Supreme Court, in a landmark, unanimous decision, authorized the removal on the basis of Quinlan’s constitutional right of privacy, which the court concluded would be lost unless her parents were given authority to exercise it on her behalf. In the 15 years since Quinlan, courts in almost 20 states have reviewed disputes regarding treatment for incompetent patients. Courts in all these states have recognized the general right of competent people to refuse treatment, and in all but two states have also ultimately found that the U.S. Constitution, state constitution, or common law permits a surrogate to make treatment decisions on behalf of an incompetent person (Annas, 1990).
2. The case of Nancy Cruzan is essentially identical to that of Karen Ann Quinlan, with one exception: Nancy Cruzan, a young woman in a persistent vegetative state as a result of a 1983 automobile accident, requires only tube feeding (rather than a ventilator and tube feeding) to continue to survive. Her parents firmly believe she would not want to have tube feeding continued under such circumstances, in part on the basis of her own statement that she would not want to continue to live if she could not be “at least halfway normal.” For this reason, a trial judge authorized her parents to have their daughter’s tube feeding discontinued (Annas, 1990).
Instructions
Select a case for which you are familiar or have an interest that involves medical ethics. Prepare a case analysis using the IRAC method. The analysis must be in IRAC format. Your analysis should address the following:
Provide an Introduction before the IRAC format. (Simply discuss what the case involves) 1-page
IRAC should be 2-pages
The Issue (What is the question present to the court?)(Must be in question format)
Rule (What are the applicable rules to be used in the decision process?)
Analysis ( What does the court consider to be the relevant facts given the rules?)
Conclusion (What was the final outcome?)
PICK ONE OF THE CASES  ABOVE
Resources

Home


Annas, George J,J.D., M.P.H. (1990). Sounding board: Nancy cruzan and the right to die. The New England Journal of Medicine, 323(10), 670-673.

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“Optimizing Seller Selection: Strategies for Minimizing Project Risks”

Selecting a potential seller can be done in many different ways. Some ways are better than others. If not done well, it can increase project risks. What are some things you can do or put in place to improve your ability to select the right seller for a potential contract situation?

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Title: “The Disadvantages of Bitcoin: Why Your Company Should Avoid Using Cryptocurrency in Transactions” a) Reasons to Persuade Company Managers to Refuse Bitcoin: 1. Volatility: Bitcoin’s value is highly unstable and can

a) List ALL reasons you will use to persuade the company’s managers to refuse Bitcoin in their transactions. In your report, describe at least six points as the critical barriers or disadvantages of using Bitcoin( cryptocurrency) in current business transactions.
b)  What do you consider to be two key benefits associated with Bitcoin?
c) Moreover, in the last paragraph, compare and contrast possible advantages with risks and compose your reasoning on why the company should not adopt Bitcoin.

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“Maximizing Organizational Success: An Analysis of Value Chain Management, Global Business Environment, and Operations Management in a Fortune 500 Logistics Company”

Competencies
Assess value chain management.
Critique the influence of global and business environments on organizational success.
Analyze the role of operations management in organizational performance.
Analyze supply chain strategy to ensure profitability and sustainability.
Apply tenets of managerial economics to financial planning.
Formulate differentiation strategies based on workflow across the value chain.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You have been selected as a guest speaker at the local community college in their Operations Management class. To help you prepare, you will be writing an Analysis on a Fortune 500 company for the upcoming class.
Instructions
Select a Fortune 500 company from the Logistics industry to create an Analysis. In your presentation, do the following:
Evaluate how the company uses value chain management.
Explain how the global business environment competitive forces affects the company’s operational success.
Analyze the company’s primary and support operations management functions impact on organizational performance.
Evaluate the effect of supply chain strategies and economic factors on the company’s profitability and sustainability financial practices.
Discuss how the company has developed a differentiation strategy on workflow across the value chain or the organization.
Summarize your findings and highlight some best practices.
Provide attribution for credible sources (minimum of 3 scholarly sources).
Use APA format and apply professional language supported with evidence (in-text citations and references in APA style) and free of errors.
Resources
Access library databases in the Resources tab of this course. Recommended databases include First Research for industry information, Mergent Online or Hoovers for company information, and Business Source Complete via EBSCO or Business via ProQuest for articles.
Comprehensively explains how the global business environment competitive forces affected the company’s operations management strategy in a well-written Analysis
A – 4 – Mastery
Comprehensively identifies how the selected company uses value chain management in a well-written Analysis.
A – 4 – Mastery
Comprehensively analyzes the company’s primary and support operations management functions on organizational performance in a well-written Analysis.
A – 4 – Mastery
Comprehensively evaluates the effect of supply chain strategies and economic factors on the company’s profitability and sustainability financial practices in a well-written Analysis.
A – 4 – Mastery
Comprehensively discusses how the company has developed a differentiation strategy on workflow across the value chain or the organization in a well-written Analysis.
A – 4 – Mastery
Comprehensively summarizes findings and highlights some best practices in a well-written Analysis.
A – 4 – Mastery
Exemplary use of professional language and thoroughly supported with evidence (in-text citations and references in the correct APA style). Established a concisely stated scholarly position using at least 3 scholarly sources appropriate for purpose, format, style, and audience and free of errors.

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Title: “Global Implications of Marketing a Product/Service: Factors, Strategies, and Recommendations”

 
What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?
You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

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“Building a Competitive Advantage: Differentiation Strategies for Rasmussen Logistics’ Value Chain”

Competency
Formulate differentiation strategies based on workflow across the value chain.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You are on the management team at your selected company. You have been asked to create a presentation for their new Operations Executive. The new leader is in the process of looking at alternative strategies that the company can employ in the value chain area of operations. You are tasked with researching differentiation strategies that the company can use to build a value chain strategy.
Instructions
Develop a presentation that outlines a differentiation strategy based on workflow across Rasmussen Logistics value chain. Include the following:
Title slide (1 slide)
Evaluate how Rasmussen could use a competitive advantage strategy. Include a discussion of the following: (2-3 slides)
Cost advantage
Cost leadership
Examine the primary activities of value chain that Rasmussen could use. Include a discussion of the following: (2-3 slides)
Inbound logistics
Operations
Outbound logistics
Examine the drivers of value chain that Rasmussen could use. Include a discussion of the following (2-3 slides):
Economies of scale
Capacity utilization
Conclude with your highlight for your final recommendation of a differentiation strategy to your new Operations Executive. (1-2 slides)
Provide attribution for credible sources (minimum of 3 scholarly sources).
Use APA format and apply professional language supported with evidence (in-text citations and references in APA style) and free of errors.
A – 4 – Mastery
Comprehensively evaluates how Rasmussen could use a competitive advantage strategy (including a discussion of cost advantage and cost leadership) in a well-crafted presentation.
A – 4 – Mastery
Comprehensively examines the primary activities of value chain that Rasmussen Logistics could use (including a discussion of inbound logistics, operations, and outbound logistics) in a well-crafted presentation.
A – 4 – Mastery
Comprehensively examines the drivers of value chain that Rasmussen Logistics could use (including a discussion of economies of scale and capacity of utilization) in a well-crafted presentation.
A – 4 – Mastery
Comprehensively provides recommendation for a differentiation strategy for Rasmussen Logistics’ new Operations Executive in a well-crafted presentation.
Exemplary use of professional language and thoroughly supported with evidence (in-text citations and references in the correct APA style). Established a concisely stated scholarly position using at least 3 scholarly sources appropriate for purpose, format, style, and audience and free of errors.

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Title: Strengthening the Summary and Conclusions of the Project Report in Response to Feedback Summary: The project report aims to analyze the impact of social media on consumer behavior and its implications for businesses. The research was conducted through a literature review

Using the feedback provided ( feedback files attached) and the attached project. 
Write the following:
beef up summary and conclusions section responding to the feedback that was provided from the draft (draft is attached and so is the feedback).
Respond to the review / feedback comments.

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“Marketing Yourself: Developing a Personal Marketing Plan for Career Success”

 
 Engage in career development and advancement strategies, including effective networking, mentoring and creating a personal brand.
This week you will complete a Personal Marketing Plan (PMP) – PowerPoint® Slide Presentation
Introduction: In this assignment, you will apply what you have learned about marketing to develop a Personal Marketing Plan presentation using PowerPoint®.
Please keep in mind this marketing plan is about YOU and not about the company you selected for the Brand Extension Marketing Plan (BEMP).
Assignment: Using the Personal Marketing Plan (PMP) Presentation template (also found in Course Documents), to complete your own Personal Marketing Plan Presentation. Be sure to use PowerPoint in creating your presentation. Be creative! After all, the “product” you are trying to sell is YOU! If, however, you are interested in starting your own business, then you ARE the business and your PMP should reflect that. So, in essence, the PMP is a way to plan your future. All opportunities should be considered: Staying in your present position, moving up within your company, looking for a new position, or starting your own business. No matter which direction is your path, the PMP can truly help you get there in an effective and efficient manner. You will also need to examine your own cultural literacy. Ask yourself, how well do you understand and participate with various cultures? For example, how familiar are you with the organizational culture that you aspire to work with or to serve?
Starting your own business typically has three phases: One is figuring out what business to own; the second is actually getting the business started; and the third is managing and operating the business. It is also important to be culturally literate so that you do not offend the culture that you are targeting.
For your PMP you would be providing information for the first phase, but I wanted you to realize what the next steps are. So, once you have the first phase completed you would move to the second (marketing yourself to the industry, including suppliers, the city, bankers, partners and more). Then the third phase would involve establishing an operating plan in which you would market yourself as the owner of a new business (marketing yourself to the staff, community, other business leaders, professional groups and more).
Owning your own business, moving up in your company, or moving to a new company…all involve marketing yourself. Try to think about the many issues of marketing a product and then relate them to marketing yourself. Have some fun with this! I am sure you will find this assignment extremely useful.

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“Navigating Organizational Behavior Challenges During the COVID-19 Pandemic: A Study on Staffing and Attrition”

 
I have not selected an article to research yet. It has to be scholarly and peer-reviewed. It has to be about an organizational behavior issue. Attached are the assignment instructions. There are open-source examples of this project and the format. I think staffing and attrition are great topics due to COVID-19.