Topic for the MKT 4143 Paper. 25 points. Due April 15.
Each undergraduate student will submit the topic for the 2-page paper you will write for the class.
Submitting the topic is worth 25 points. The finished paper is worth 100 points. The points you earn for submitting the topic will be rolled into the 100 point grade.
I need you to do the following
Select a topic related to sports marketing that you want to write about. if you need help, email me. You might want to focus on the marketing of sports teams, events, and personalities. It’s also a great idea if you choose to focus on how any kind of product is marketed through sports.
NOTE—Your topic can be based on anything we have studied in the class so far. Or it can be based on any new topic we will study in the remainder of the semester.
A good place to start is to look at my What You Need to Know slides for the chapters I have taught so far. Also, look through the topics that are covered in the rest of the book.
Write 2 sentences where you summarize the big idea of the paper.
Write 3 specific questions related to the topic you want to explore. When you write the paper, I need to focus on learning more about each of the 3 topics.
Save your file as your last name, SM Paper topic. Use a 12 point font and double space. Please spell check.
Submit your file online in Canvas.
Category: sports marketing
Sports Marketing Homework 4 Spring 2024—Due May 2
50 possible points
Submit on Canvas
You need to write at least 2 full pages.
There is an automatic 10-point deduction if you write less than 2 full pages.
The Instructions
Use 1-inch margins.
Use a 12-point font
Use double spacing.
Do not repeat my questions in your writing.
Do not add extra spaces to your homework.
Save your work as Last Name SM Hwk 4 (Example, Garza SM Hwk4.doc).
Do not submit Pages files; if you use Pages, submit your work as a PDF.
Write your name, the course number, and the assignment name in the top left of the assignment (Example, Juan Garza, SM Hwk4).
Spell-check your work.
The Assignment
Study the PDF from Infillion, “The New Sports Fan.”Infillon – New-Sports-Fan Research Report-2024-.pdf
Actions
Open this document with ReadSpeaker docReader
Thoughtfully and thoroughly answer each of these questions.
Q1—Study pages 1 to 7. Describe facts and ideas in the section titled The Changing Nature of the Sports Fan. Describe how the study identified sports fans in the section, Meet the New Sports Fans.
Q2—Study pages 8 to 15. Describe facts and ideas in the section titled Trends for the New Sports Fans. Describe ideas and facts from this section, including Underdogs Rising, sports that popular among different audiences, sports going from niche to mainstream, and the Rising 5 sports.
Q3. Study pages 16 to 21. Describe facts and ideas in the section titled Streaming Showdowns. Describe ideas and facts from the report related to how consumers use different streaming platforms, the types of content they stream, how they churn, and what factors are the highest priorities when deciding to use a streaming platform.
Q4. Study pages 22 to 27. Describe facts and ideas in the section titled Constant Contact. Describe facts and ideas in the report related to why young people want more content, how and why young people want to bet on sports, and how young people want digital content.
Q5. Study pages 28 to 35. Describe facts and ideas in the section titled Fandom 360. Describe facts and ideas in the report related to how live sports are a lifestyle for some fans, sports tourism, how Las Vegas is betting on sports, and how sports are a bucket list experience for some fans.
Q6. Study pages 36 to 39. Study section titled Winning Sports Fans. Describe and discuss how someone working in the marketing of sports or marketing consumer products through sports can succeed in persuading people to become a fan of their sport or consumer brand.
Prepare a marketing plan for a sports team or organization. The purpose is for students to apply and synthesize the material presented on sport marketing during the semester so that they understand marketing principles applied to the sport environment.
Provide a detailed description of the product or brand and the entities it is a part of.
Define the marketplace and the various segments that you wish to reach in that market in regard to customers and corporate partnerships. Be specific in stating how wants and needs are being met.
Present a SWOT analysis for the idea.
Describe the product and its extensions. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sport products in the market.
Discuss strategy for pricing of tickets, concessions, and sponsorships.
Present promotions that will be used to create awareness and increase the value of the experience.
Explain how and where advertising will take place.
Give personal selling strategies.
Explain which and how promotions will reach various segments.
Have season-long in-game promotions for halftimes and time-outs when applicable.
For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games.
Present the public relations strategies to be used.