: In a paper of 500-600 words, select one public organization to be the focus of a course project paper. Submit a brief outline of the industry, company, product line, and online digital presence (website, app, storefront).
Prepare this assignment according to the APA7 guidelines, including a title page, an introduction, and a conclusion. An abstract is not required. Cite in text and include a References section. A template is included here.
In your paper, make certain that you include at least two outside references from search engines or scholarly sources from the APUS Online Library.
Turnitin is required.
In the Assignment dropbox, please attach your paper as a file, do not copy & paste.
Category: Marketing
**Please NO chatGPT or plagiarism since the professor uses a top-rated AI-use detection tool to screen the assignment***
Prompt: Critically evaluate the rationale and implications of Uber’s dynamic pricing strategy. First, analyze the theoretical purpose behind dynamic pricing from an economic and business perspective. Then, transition into a personal reflection: recount specific instances where you have directly experienced the affects of Uber’s, or another company’s, dynamic pricing. How did these experiences influence your perception of the value and fairness of Uber’s, or another company’s, service? Conclude by considering the broader societal implications of widespread dynamic pricing practices in the service industry.
Format:
Your response should be structured in essay format, consisting of an introduction, body paragraphs, and a conclusion.
Aim for clarity, coherence, and conciseness in your writing, providing relevant examples and insights where applicable.
MC4061 Assignment – Additional information
In terms of your choice of a company for your assessment for this module,
please make sure your chosen company is one within one of the service
sectors below or a company with a service component
Services includes a range of employment activities such as in for Profit & Not-for-
Profit organisations:
Financial services – banks, building society, accountants, insurance agents,
stockbrokers
Professional services – estate agents, architects, designers, solicitors, lawyers & consultants
Marketing services – advertising agencies, marketing research, public relations, sales agents
Leisure & recreation – sports clubs, theme parks, zoo & wildlife, tourism
organisations, libraries, museums, cinemas, theatre etc.
Transportation – air, sea, rail, and road Power – electricity, gas, coal
Others – education & training, postal services, police, hairdressing etc.
Please speak to your seminar tutor about your choice of a company.
Ready to bring your favorite cuisine to life? In this assignment, you’ll craft a search marketing strategy for a restaurant of your choosing. Describe what makes your restaurant unique and who it’s meant to serve. Then, dive into the nitty-gritty of marketing—select keywords that capture the essence of your cuisine, create enticing meta tags, and plan a Google Ads campaign to attract food lovers. You can present your ideas in a document or a slide presentation, and feel free to use images to add flavor to your work. Have fun with this project and let your creativity lead the way in making your restaurant a culinary hotspot!
MC4061 Assignment – Additional information
In terms of your choice of a company for your assessment for this module,
please make sure your chosen company is one within one of the service
sectors below or a company with a service component
Services includes a range of employment activities such as in for Profit & Not-for-
Profit organisations:
Financial services – banks, building society, accountants, insurance agents,
stockbrokers
Professional services – estate agents, architects, designers, solicitors, lawyers &
consultants
Marketing services – advertising agencies, marketing research, public relations,
sales agents
Leisure & recreation – sports clubs, theme parks, zoo & wildlife, tourism
organisations, libraries, museums, cinemas, theatre etc.
Transportation – air, sea, rail, and road
Power – electricity, gas, coal
Others – education & training, postal services, police, hairdressing etc.
Please speak to your seminar tutor about your choice of a company.
So this is a Takeaway paper and i am only givin 24 hours to complete it. I have put the rubric below so you can follow that. Also i would like to do question 2 and question 6. Each one of these questions need to be 750 words each, and make sure to seperate the two questions not one big essay.
In Topic 5, your team will develop a marketing plan to
support your marketing division and justify an additional capital investment
from corporate headquarters to move forward. Digital marketing is a critical
part of marketing strategies today because of the prevalence of social media
and other web-based technologies, online media outlets, and mobile internet and
applications.
Based on the current position (VP-Finance) of
your new division in the simulation and your goals for coming quarters, analyze
market consumer data, competitive data, and real-world digital marketing
options to develop a summarized digital marketing plan for your division that
benefits growth and considers competition. In 500-750 words, address the
following:
Digital
marketing analysis and budgeting strategies: Based on your analysis of markets and consumer data, discuss the
decision to shift all or a portion of your division’s promotional budget
in the simulation to digital marketing.
Digital marketing
strategies for organizational growth: Discuss the decision to shift all or a portion of your division’s
promotional budget in the simulation to digital marketing. Discuss the
digital marketing strategies that will be used to promote organizational
growth. Consider factors including B2B verses B2C considerations in
digital media, target market coverage, exposure, analytics, and costs.
Digital media
impact: How would the
addition of digital media options influence your division’s overall
promotional plan? Consider the five elements of the promotion mix.
Digital media types
and options: Include
examples of specific social media platforms, blogs, websites,
applications, etc., and a justification for each based on your division’s
goals. Use real-world data by researching the outlets/platforms, reviewing
media kits when available, and citing available sources on exposure,
targeting options, and other factors.
Digital marketing
ties to relationship marketing: Explain
how your digital marketing strategy will improve relationship marketing
efforts and increase revenue.
Monitor digital
media: How will you monitor effectiveness and adjust your
strategy based on your division’s goals? What tools would you recommend to
measure the effectiveness of reaching these goals?
You are required to include both academic and professional
references (e.g., data on analytics, platform use data) to justify your plan.
Please check the variable section and conceptual framework to make sure what is the missing there ( mediator or moderator) and explain it in the context.
Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.
Part A – General Information and Situational Analysis
Section 1 – Company Background
Describe the selected company and brand and a brief history.
Summarize the core products and services the company offers.
Identify direct current competitors and explain why they are direct competitors.
Section 2 – SWOT Analysis
Complete a SWOT analysis.
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Section 3 – Macro- and Microenvironment
Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.
Part B – The Marketing Plan
Section 1 – Segmentation, Targeting, and Positioning (STP)
Describe your segmentation approach for your proposed product or service and provide rationale for this approach.
Describe the target audiences or markets.
Create a positioning statement.
Section 2 – The Marketing Mix
Formulate the four Ps for your proposed product or service:
Product
Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas
Branding
Packaging
Support
Quality
Price
Place
Promotion with a special focus on digital media and integrated marketing communications (IMC)
Section 3 – Global and Ethical Considerations, and Conclusion
Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Discuss the company’s policy or philosophy on one of the areas below:
corporate social responsibility (CSR
green marketing practices
ethics
ethical marketing
diversity, equity, and inclusion (DEI) practices.
Conclude with a summary of your plan and why it deserves to be funded.
Please help me write a paper based on the documents I submitted. It must be based on the local situation in Norwich. Thank you.