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Assignment Overview
Project Brief:
The Senior Vice President of
Hakuna Matata Global Glory (HMGG), a successful multinational corporation,
calls you for a meeting. In addition to her, the Principal CFO of the
group, the Chiefs of Logistics and Operations, and a Director from the
Research and Development wing are also present.
HMGG is an MNC, with its origin
going back to the 1930s, a presence in 58 Countries, and its stock is
traded in the New York, Tokyo, Singapore, Mumbai, Paris, and London Stock
Exchanges. Its primary commercial and business activities center around
mining, bulk chemicals, logistics, and Fast-Moving Consumer Goods (FMCG),
with a decade-old start-up in Robotics and Pharmaceuticals. Being
empathetic and concerned with human issues, they have a strong
relationship with the UN and the UN Agencies, along with several frontline
medical relief NGOs.
At the Senior VPs office, the
gathering commences the discussion with the topic of performance
appraisal, which is a discussion usually undertaken in the month of
January and the month currently being September. The group is extremely
appreciative of your performance and trajectory over the last five years,
especially your leadership, enthusiasm, ingenuity, and innovation, in the
Pharmaceutical Division of HMGG.
The Senior VP states, “your peer
ratings and subordinate assessments are among the top 2% in the entire
executive staff in HMGG” (numbering a total of 12,732 globally). She
stated, “we have no hesitation in moving you up to the Group CEO Grade
with effect from next month; the formal placement will take place in
January, which, as you are aware, is our convention, congratulations.” The
chief of Operations now took over. He was a tough, straight-talking
person, reputed to be very difficult to please.
Without any wasted words, he came
to the heart of the issue. “You know our injectables and respiratory
support products have done exceedingly well during the pandemic. Despite
our conscious lowering of prices, they have enabled surpluses which we
used to acquire a facility in Gujrat, India, to manufacture anti-malarial
and malaria prophylactic medication. While you are generally aware of
this, it was being led by R&D and Operations, and the following is
relevant:
Our drugs have been produced to
overcome some of the critical side effects of our competitors.
They have been designed to be
administered to the poorer sections of the population, who may have
different levels of health problems. This has been possible due to our
cooperation with the UN programmes.
Consequently, we should be able
to market to large sections of the populace, presently not covered by our
competitors, Global Sting and Buzz On.
From the Gujrat manufacturing
base, in the initial launch, we would seek to address the affected
population in East Africa and use this opening to expand into Central
Africa.
To begin with, we are also
committed to providing drugs to the UN In Country Programmes in East
Africa.
We prefer that the consignments
are sea transported and need a handling port in the Seychelles Islands.
The selected port should have suitable warehousing facilities for emergent
stock storage.
Clarity and focus are needed to
establish the range and spread of our marketing in East Africa and
identify ports’ logistic hubs.
Do not worry about the diplomatic
and other enabling activities and mechanisms; together with the specific
country-wise protocols, our Global diplomacy and facilitation teams will
handle it.
You need to focus on a project
implementation document which we need for the approval of the Board.
The medications will be ready for
marketing by the New Year, so your document should be ready and approved
before that.
6. The Senior VP smiled and said, “we have our heart set on this project
for many reasons; I have full confidence you will lead and mentor it to ensure
a great success; my senior PPS will give you the main segments of the report
that we are looking for, Hongera, as they say in Swahili, all the best.”
Project Tasks:
Based on your understanding of the case mentioned above study, address
the following questions:
Question 1: Based on the case study, what is your definition of the intelligence
problem(s)? (Specify a maximum of three) (10 Points)
Question 2: Based on your analysis of all relevant issues, specify your preferred
manner of achieving the HMGG vision related to Malaria prophylactic and
treatment drugs. Commencing from ports of departure in India to the Port and
facilities you recommend in Seychelles, with the selected ports of delivery in
Africa, to the marketing and logistics hubs in Africa and the outreach regions.
(Your response should have a minimum of 1500 words and cover the undermentioned
aspects/parameters. You are free to choose other aspects/parameters to enhance
your response.)
Quantification of the recipient
population and its geographic distribution. (3 Points)
Choice of ports and logistic
hubs. (2 Points)
Competition and interference you
may face by the extant drugs in the market. (3 Points)
Your core advertising concept. (2
Points)
Outline the strategic risks in
the enterprise and specify some of the main hazards you visualize. (15
Points)
All other aspects based on your
individual view and application of mind are invited, and your marking will
be quantified accordingly. (5 Points)
Question 3: If you were the Senior VP, what would you change in the strategic advice
and why? (No word limit either way) (10 Points)
Project Deliverables
You must submit a written
response (in MS Word) to the questions with good-quality analysis. Your
response should follow a coherent structure and be well formatted. Here
are some suggestions to make it look professional: o Structure your
response document under sections and headings. o Double-check your post to
ensure there are no spelling mistakes or grammatical issues. o Proofread
the document multiple times before submission.
Submit your response in week 10
of the course.
The response should be of a
minimum of 1700 (excluding all references, figures, and tables).
You have the liberty to structure
your response according to your preference.
You are required to submit a
cumulative written submission.
The font to be used is Time New
Roman; Font size 14 for titles, 12 for body text; line spacing 1.5.
Please ensure that you respect
all the plagiarism rules.
List of References: You are free to choose your
sources according to your individual/collective evaluation of their
validity/importance to sustain your analysis. Quotations, data, or any
other reference to an author’s views or reports consulted within the main
body of the response will require a citation in the format prescribed by
the APA 7th edition citation guidelines. In the resource center, you can
refer to “APA 7th edition Reference Guide.PDF” and
“Reference_Examples.pdf” for detailed guidelines and examples for further
clarity.
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