This is a beginner class for marketing, nothing too fancy or advanced.
Instructions:
To determine the level of competitive intensity in a particular country, we need to determine several factors including: (1) the degree to which customers are loyal to home country brands; (2) the degree to which competing brands exist and have a foothold in the marketplace.
Once we have an understanding of the competing products, we can then identify a strategy for successful market entry. (select an example)
Minimum of 4 resources (cited in APA style)
Please read this article: How to Create a Competitive Analysis (With Examples) – to help you formulate your paper. (base the format on the information from this source)
Asana. (2021, October 8). How to Create a Competitive Analysis (With Examples) • Asana. Asana. https://asana.com/resources/competitive-analysis-example
*Attached rubric.