Article I have chosen is: “How Marketers Choose College Athlete Influencers” (by KImberly A. Whitler and Graham Twente) (Harvard Business Review magazine May-June 2024)
This is for Principles of Marketing class, extra credit, Randolph-Macon College.
Category: Principles of Marketing
Review and summarize article from the California Management Review:
Boosting Persuasion: The Attention Benefits of Multiple Narrating Voices
by Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay
This assignment is for extra credit, review and summarize article, no ai and no plagiarism.
This is for a Principles of Marketing class at Randolph-Macon College.
Name of the product brand and company.
Description of the product/brand and the company. (If a
company has multiple products under the family brand, you need to select only one for your project.
However, explain the background of the family brand and products under that brand name)
See the attached List of Approved sources allowed for research for the Project (include citation MLA style)
1. Brand website
2. Essentials of Marketing, 18th ed. Textbook
UHD Library Links: (you can use your UHD login to access these links)
3. https://library.uhd.edu/az/databases?s=73844Links to an external site.
4. Statista
https://www-statista-com.uhd.idm.oclc.org/Links to an external site.