Categories
Social Media Marketing

Title: “Exploring Consumer Preferences and Behaviors in the Chinese Mobile Phone Market: A Mixed Methods Approach”

Please have Chapter 1: Introduction, Chapter 2: Literature Review, and Chapter 3: Methodology ready before 18th June. I have already finished the introduction, but feel free to make any adjustments to it. About the literature reviews, please rewrite this chapter’s outline and ensure each section of the LR is related to the research objectives (already provided in the intro part). About the methodology, I also have some draft content in the file, but they are not well structured, so please revise them. I chose three data collection methods; please select two and write the methodology. Also, because this report is based in China, I hope you have some background knowledge about the Chinese mobile phone market. It would be better if you were Chinese because I plan to use the questionnaire tool, which is popular in China; it would be better for you to use this tool in the methodology section of the questionnaire. After the due date I set (18th June), I will give you feedback from the supervisor, and you can continue to write about the findings and the discussions.