Assessment task: Group presentation, 3-4 students per group
Weighting: 50%
Word count or equivalent: 15-minute presentation (plus 5 minutes Q&A)
Select a tourism destination of your choice and apply any tourism or culture related theory (theoretical model) appropriate to analyse the performance of your destination. Your selected tourism destination can be based in the UK or the countries with distinguished culture features. Evaluate in what ways the selected destination promotes its culture through different marketing and management activities and approaches.