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Principles of Finance

Mini Equity Research Report: Johnson and Johnson (JNJ)

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Company is Johnson and Johnson JNJ
Write:
In your Mini Equity Research Report,
Write an introduction. In your introduction, include the following:
State the name of the company and a brief description of what it does.
State the current market price per share and total market capitalization of the company.
State two key historical financial performance facts about your company (you can ascertain this information from your Week 1 – Assignment 3, Section 1: Financial Statement Analysis).
Categorize the overall financial performance as strong, neutral, or weak.
Justify your assessment based on the key facts.
Summarize (briefly) the ratio performance of the company.
Categorize the overall ratio performance as strong, neutral, or weak.
Justify your assessment based on the key facts.
Determine the valuation conclusion based on your analysis in the Week 4 Assignment.
Determine your recommendation of buy, hold, or sell the stock of your chosen company.
Include your revised Week 1 – Assignment 3, Section 1: Financial Statement Analysis.
Include your revised Week 2 – Assignment 3, Section 2: Financial Ratio Analysis.
Include your revised Week 3 – Assignment, Section 3: Dividend Analysis and Preliminary Valuation, Part 1: Dividend Analysis only
Include your revised Week 4 – Assignment, Section 4: Valuation Conclusion.
Write a conclusion. In your conclusion, include the following:
Summarize the analysis that was completed for the Mini Equity Research Report.
State your recommendation of buy, hold, or sell the stock of your chosen company.
Summarize the key facts supporting your recommendation, including your concluded stock price.
Include Appendices A, B, C and D.

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