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Social Work and Human Services

Title: Analyzing Public Service Announcements on Mental Illness Stigma

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1. Watch each of the following public service announcements designed to address the public stigma of mental illness.
“Tic Tac: What a Difference a Friend MakesLinks to an external site.

“Grand Central TerminalLinks to an external site.

“SchizoLinks to an external site.

2. For each PSA, comment briefly (3–4 sentences) on:
The message of the PSA: What thought feeling does it seek to create in the audience?
The kinds of persuasive strategies used: What method does the PSA use to convince the audience?
Your assessment: How effective do you think this PSA would be in creating more tolerant public attitudes toward people with mental illness?
Be sure to consult and reference the PPPR chapters in your responses.
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